For 25 years, SEO was simple: optimize for Google's algorithm to get a click.
Today, users ask ChatGPT, "What is the best CRM for small business?" or "How do I fix my leaky faucet?".
If your brand isn't the answer cited by the AI, you are invisible.
This is Generative Engine Optimization (GEO).
What is GEO?
Generative Engine Optimization (GEO) (also known as AEO or Answer Engine Optimization) is the practice of optimizing your content to be easily understood, synthesized, and cited by Large Language Models (LLMs) like GPT-4, Claude 3, and Perplexity.
Unlike traditional SEO, which focuses on keywords and backlinks, GEO focuses on:
- Information Density: How much unique value is packed into your text?
- Structure: Can a machine parse your content into a direct answer?
- Authority: Is your brand recognized as a verifiable entity in the model's training data?
3 Strategies to Rank in ChatGPT
1. The "Citable Chunk" Strategy
AI models look for direct definitions to synthesize answers. Don't bury the lead.
Bad: "When looking at the history of software, we can see that..."
Good: "Generative Engine Optimization (GEO) is the process of optimizing web content to appear in AI-generated answers."
Action: Audit your high-traffic pages. Do you have clear, 40-word definitions for your core topics?
2. Become the "Gold Standard" Source
LLMs prioritize "ground truth" data. To get cited, you must provide unique data that doesn't exist elsewhere.
*ADvisor helps you track this by identifying exactly which data points are winning citations for your competitors.*
3. Technical Clarity (Schema is King)
You might think AI is smart enough to "just understand" your site. It isn't.
Help it out by wrapping your content in JSON-LD Schema.
How to Measure Success?
You can't Google yourself in ChatGPT. The results are generated dynamically.
That's why we built ADvisor.
ADvisor is the first platform dedicated to tracking your Share of Voice in AI answers.
- Track Citations: See when Perplexity links to you.
- Analyze Sentiment: Is ChatGPT recommending you or warning against you?
- Competitor Gaps: Find the questions your competitors are answering but you aren't.
[Start your free GEO audit with ADvisor today](/login).
Ready to Optimize for AI?
Track your AI citations and improve your GEO score with ADvisor.
Start Free Trial