Is SEO Dead in 2025? The Rise of AEO (Answer Engine Optimization)

It's the question every marketer is asking. With AI Overviews taking over the SERP, are clicks gone forever?

The Shift from "Search" to "Answer"

Traditional SEO was about finding.

AEO (Answer Engine Optimization) is about knowing.

Users don't want to search anymore. They want answers.

* Old Way: Search "how to tie a tie" -> Click video -> Watch ad -> Learn.

* New Way: Ask AI "how to tie a tie" -> Get step-by-step instructions instantly.

SEO Isn't Dead, It's Invisible

Optimization still matters, but the goal post has moved.

You aren't fighting for a click; you're fighting for a citation.

A citation builds brand awareness, trust, and eventually, high-intent traffic.

Adapting Your Strategy

1. Stop writing for clicks. Write for authority.

2. Focus on the "Mid-Funnel". Top-of-funnel traffic is gone to AI. Focus on complex problems AI can't answer easily.

3. Build a Brand. People ask for brands they know. Be that brand.