AI search engines like ChatGPT and Perplexity are changing how customers discover brands. Here are 5 actionable ways to ensure your brand gets mentioned.
1. Create Definitive, Authoritative Content
AI models are trained to recognize expertise. Surface-level content won't cut it.
What to do:
Example: If you sell email marketing software, create the ultimate guide to email marketing. Cover everything from list building to automation to analytics.
2. Get Featured on Trusted Sources
AI learns from authoritative websites. Being mentioned on these sources signals trust.
High-value sources:
Action: Pursue PR opportunities, guest posting, and industry awards that get you featured on trusted domains.
3. Build Consistent Brand Signals
AI models understand entities through patterns. If your brand is described consistently across the web, AI will learn to recognize it.
Consistency checklist:
4. Implement Structured Data
Help AI understand your content with proper markup.
Essential structured data:
Bonus: Create an llms.txt file as your AI sitemap.
5. Track Your AI Presence
You can't improve what you don't measure.
What to track:
Tool recommendation: ADvisor provides comprehensive AI citation tracking across all major platforms.
Quick Wins to Start Today
1. Audit your "About" page - Is it clear what you do?
2. Check brand consistency - Google your brand and look for inconsistencies
3. Create one definitive guide - Pick your most important topic
4. Add llms.txt - Takes 30 minutes, signals AI-readiness
5. Start tracking - Sign up for ADvisor to monitor your AI visibility
The Bottom Line
Optimizing for AI isn't optional anymore—it's the future of discovery. Brands that start now will have a significant advantage over those who wait.
Ready to optimize? ADvisor helps you track, analyze, and improve your AI visibility across ChatGPT, Claude, Perplexity, and more.
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